The first installment of a six-part content series featuring Grammy-winning rock band MUSE. Episodes throughout this program uncovered parallels between two world-renowned brands while also highlighting the importance of community when building something with the power to incite global change.

While MUSE headlined the Welcome Sessions Program, markets from across the world united to reach over 700 million people, making JBWS the most successful and integrated program in Jim Beam’s history.

Full Rolling Stone coverage of this program can be found here.

Client: Jim Beam

Agency: Atypikal

Footage: Hartwell + La Blogotheque

Edit: Hartwell